Boka Metaphors We Live By
... examined how, when and why we use metaphors. Here are a few examples. We understand control as being UP and being subject to control as being DOWN: We say, “I have control over him,” “I am on top of the situation,” “He’s at the height of his power,” and, “He ranks above me in strength,” “He is under my control,” and “His power is on the decline.” Similarly, we describe love as being a physical force: “I could feel the electricity between us,” “There were sparks,” and “They gravitated to each other immediately.” Some of their examples reflected embodied experience. For example, Happy is Up and Sad is Down, as in “I’m feeling up today,” and “I’m feel down in the dumbs.” These metaphors are based on the physiology of emotions, which researchers such as Paul Eckman have discovered. It’s no surprise, then, that around the world, people who are happy tend to smile and perk up while people who are sad tend to droop.
A Brief Guide to Embodied Cognition: Why You Are Not Your Brain - Scientific American